Customers hold a lot of power over a company’s perception and, ultimately, success. With this in mind, it’s crucial that companies connect to customers in a meaningful way.
Sparda-Bank, a retail bank serving over 700 000 private customers in and around the city of Stuttgart, turned to jovoto and its creative crowd to help them take on this very concept head on. Together, we developed Mark the Bench, an open call for a bench prototype that could effectively represent the company’s core assets: stability and security, professionalism, intimacy, cooperative, and regionality.
Download the free success story to learn how the project focused on customer engagement in two strategic ways:
- By piquing customer interest through clever wordplay
- By involving customers in the final decision, allowing them to interact with the company directly
