With the general concernment about waste and the demand for recyclable, sustainable products, the demand for a company’s presence in terms of corporate social responsibility rises. Nespresso is leading the way by demonstrating sustainability throughout their entire coffee value chain, starting with coffee sourcing all the way to recycling their capsules.

To highlight the importance of recycling their capsules and raise awareness that aluminum is extremely valuable and infinitely recyclable, Nespresso challenged jovoto’s creative community with an open project to create a bold and innovative product made of secondary aluminum.

Download the free success story to learn how:

• Nespresso made a stand for sustainability with their aluminum capsules
• Unique design and functionality can give recycled aluminum a second life
• A toothbrush combines aesthetics, usability, and sustainability to make everyday life more attractive