Nearly 10 years of our lives are spent on household chores. Trusted domestic appliance brand Miele has long assisted customers through all those impossible-to-avoid tasks that pulse through our days. They began looking for a way to disrupt the wash cycle and change up the way we do laundry day-to-day. And so, Miele approached jovoto and its crowd of creative professionals with Washful Thinking, an open call for new ideas and inspiration on how to do laundry.

Download the free success story to learn how:

• Collaborating with creative professionals creates new ideas for devices that could breathe fresh life into day-to-day needs and tasks.
• Innovation matters, and not just with “big” ideas. In fact, it’s when innovation is applied to basic and simple needs that it’s most radical.
• Washing clothes can be integrated with living spaces, a washing machine can run on steam, and an app-run laundry service can get the job done for you.