Create your own tradition

Here's what happened

Background

The Henkell brand is one of the best-known sparkling wine brands in Germany. Founded in 1856, Adam Henkell created sparkling wine in combination with his French cuvée expertise and German craftsmanship. The brand quickly became a global player and is now available in more than 100 countries – and to this day, every single bottle sold worldwide is produced in Wiesbaden.

Challenge

Henkell asked jovoto's creatives to design their 2018 Limited Edition. Henkell is perceived as a high-quality brand with a very strong traditional character. They wanted to find a design that translated their values by boosting their modern perception, infusing the brand with the spirit of innovation and creating an overall attractive limited edition. 

Outcome

This limited edition design “Make a Wish” was created in a jovoto collaboration by creatives Zdralea Ioana and Marinusss. Public voting led to 64% choosing the design as a winner. The design was available in shops around the world from November 2019.