NOW's The Time

Here's what happened

Challenge

This company is a financial services firm who have developed a product that is likely 40 years ahead of the current practice in bond issuance. They are bringing a part of finance into the 21st century. The IT systems in the area of bond issuance are stuck in the 1980s and often even manual. They have now developed a completely new platform that makes all from beginning to end digital. That’s why they want to stand out! The idea is that someone who sees the brand and visits the website has immediately the feeling that the brand is THE advanced service and is not like anyone else on the market. We want to break out from the blockchain-y and startup-y kind of look and give it a unique, recognizable and forward-thinking look, like on this website.  

Approach

This special challenge is solved through one phase on the platform and then a continuation and further development of the final ideas will be done by an external branding agency. Six of our best branding and web designers came together to visualise the vision the clients had in mind.

Outcome

The creative team came up with a total of 23 ideas. These creatives and their inspirations build the foundation for this company to move forward with different brand directions. The final ideas move on with the design agency to be implemented.