Lessons from Oxelot, a jovoto veteran with over 580 submitted ideas


Here at jovoto we have a large pool of professional creatives that is growing each and every day. In this series of blog posts we want to highlight some of the great talent in our community and show the fantastic work that they are producing. As well as giving you some insider tips from the best on how to succeed on jovoto.

Jorge, or oxelot as he is famously known as on jovoto, has participated in over 200 Crowdstorms. In that time he has submitted over 580 ideas, been awarded prizes money for 88 of them and been licensed by brands such as Victorinox, Greenpeace, Villeroy & Boch, and Cisco earning him an average of €770 per month since he joined jovoto.

One of Jorge’s design for Victorinox that was sold in Victorinox shops worldwide.

One of Jorge’s designs for Victorinox that was sold in Victorinox shops worldwide.

From Latin America to Europe

Originally from Mexico, Jorge studied industrial design for his bachelor’s degree. Following his degree, Europe was calling and he completed a masters in product design and visual arts at UMPRUM in Prague. Since then he has been living in Prague working in an agency as a designer. When asked about his job, Jorge said:

“The portfolio I built up on jovoto definitely helped me a lot getting my job! I wouldn’t have had so many vast examples if I didn’t have work from jovoto in my portfolio”.

Oxelot's sketches of an idea for a product design challenge on jovoto

Oxelot’s sketches of an idea for a product design challenge on jovoto

Discovering jovoto

In the midst of his studying, Jorge discovered jovoto online and got excited about the concept straight away. When asked about his first Crowdstorm Jorge said:

The project was about creating a way to ease the usage of disposable paper coffee cups for Starbucks. I decided to join because I thought I had a good idea and wanted to contribute and help the cause of saving the planet.”. When asked about how the first idea was received Jorge said “Not good. It didn’t even get ranked.”.

At that moment Jorge could have given up, but instead, he decided to persevere, submit more ideas and participate in other jovoto Crowdstorms. The rest, of course, is history!

It’s clear that taking part in Crowdstorms is a huge part of Jorge’s life. When asked about his favourite type of projects on jovoto he said:

It would definitely be the ones about product design and logo design. The first because product design is something that I am good at and I feel I can add a lot of value by giving feedback to other jovotians. The second one because I love logos and I like trying to synthesise information and messages all in one symbol.”

Licensed and realized idea for Greenpeace against gen-food by Jorge's and DENKdifferent.

Licensed and realized idea for Greenpeace against gen-food by Jorge’s and DENKdifferent.

I was interested to find out what Jorge saw as the main benefits to working on jovoto.

“The freedom you have to choose WHAT projects to work on, and WHEN or HOW you want to do it. I would say that as a creative on jovoto you have a wider perspective of what is happening in the world, what other creatives are doing, etc. You also get valuable feedback that makes you improve and grow.”

Jorge's and DENKdifferent's realized idea Little Friends together with other jovoto ideas for Villeroy & Boch.

Jorge’s and DENKdifferent’s realized idea “Little Friends” the two characters) together with a few other jovoto ideas for Villeroy & Boch.

Jorge has submitted almost 600 ideas during his time on jovoto and been rewarded for over 20% of them!

Oxelot’s Approach to Crowdstorming on jovoto

Having observed Jorge (and actually personally collaborated with him), it’s clear that he has it all figured out. He quickly produces lots of raw ideas and submits them to the Crowstorm. He will then wait, see what feedback comes back from the community and further develop the idea/ideas that get a good response. This is an extremely smart strategy that clearly fits the jovoto model and takes the full advantage of an open innovation process.

This way, I save time and can improve the idea according to the feedback I get from the community. Early feedback can point you in the right direction and tell you which ideas are worth developing further.”

Development sketches from a winning design by Jorge for a communication Crowdstorm.

Development sketches from a winning design by Jorge for a communication Crowdstorm.

Jorge’s Tips for Success on jovoto

You could definitely argue that Jorge is one of the most successful users on jovoto. We wanted to find out how Jorge has been so consistently successful so asked him to share some tips here with the community. Here are his thoughts:

Fully Understand The Brief & Write Down Keywords

While reading the brief I write down keywords. By doing this I have quick access to the core points of the project meaning that I don’t have to read the brief again every time I am developing a new idea. Sometimes I have to read the brief multiple times in order to pick out all of the keywords. Take the time up-front to save time later!

Get Inside The Mindset of Others

One thing you must do is to understand people, the final user/consumer and the type of client as well. You are not designing just for you, but for others, the client who will pay you, and the users that are going to use/consume what you have come up with. Your context, background and culture may be very different to the context of the project. Getting into the mindset of others is an extremely important skill for success on jovoto!

Embrace Feedback

The opinion of the person next to me always counts. If they say an idea is bad, or that they wouldn’t buy it, they are probably right. At the end of the day you are designing for other people, not yourself.

I highly recommend that you pay attention to feedback from other creatives in the community or from people around you. Even if it might be painful sometimes, it will always help you in a positive way in the end. It is important to remember that all creatives on jovoto have different backgrounds. It is so enriching to know opinions from different point of view. Also, if you give good feedback on the ideas of the other members, they will likely do the same for you. It’s a win-win situation! Plus, if you give good feedback that is highly rated, you could win the jovoto feedback prize!

Collaborate as Much as Possible

Two minds think better than one, right? I like collaborating because you can’t be good at everything. Some people have good inputs in, I don’t know, marketing, or in graphic design, or even the fact that they can speak other languages, like german, helping to come up with a better proposal. Another thing that I have mentioned before is that people in different parts of the world think differently, and if you are trying to reach several markets for example, it is always good to have different points of view on your ideas.

If you lack a skill, find someone on jovoto who has that skill and ask for help! Collaboration is key to a successful Crowdstorm.

(Jorge knows what he is talking about, he has collaborated with more creatives than any other creative and won the jovoto Collaboration Award several times! In each Crowdstorm one collaboration will win the Collaboration Award, so it pays off to collaborate!)

Remember That Less is More

Finally, I always try to follow the rule of “the simpler the better”. So for me a good submission should be self-explanatory. A very small amount of text, simple graphics, and a good arrangement of slides that flows well. The viewer should understand what the idea is about without the need to read much or navigate up and down through the slides.

In Summary

To those of you who are already on the jovoto platform, I hope these tips from Jorge have been helpful.

If you are new to jovoto, jovoto is an open innovation platform that solves design challenges for top global brands such as Greenpeace, Coca-Cola, Adidas, Victorinox and many more. We are building the future of creative work for designers worldwide through an open, collaborative and transparent innovation process.

Do you want to follow in Jorge’s footsteps? – Join jovoto today to become part of our professional community of creatives worldwide.

Header image by Marko Mikicic.

James Brooks

Based in the UK, James specialises in branding and online growth for start-ups. You can read more of his articles on Medium.



    Awesome! I really like all the advice given in this post. (and of course the designs)

    Hey Anne – thanks for stopping by. Completely agree regarding the advice – Jorge is a fantastic jovoto creative. Hope it inspires you for your next Crowdstorm!

    Keep up the great work!!

    Awesome, Mariya. Thanks for stopping by!

    Hey Jorge! It was always a pleasure to collaborate with you and I hope we will also do that in future 🙂 Like you said: »people in different parts of the world think differently« – DENKdifferent 😉

    so that’s how it’s done; a cartel right out in the open; hiding in plain sight!

    Hola Jorge !!!!! He vuelto únicamente para decirte CONGRATULACIONES !!!! puro tu gran trabajo y tu mucho talento. Adelante mi amigo….

    Great. Jorge! Congrats!!!!!

    So awesome!!!! Big congrats Jorge, what a wonderful journey to continue 🙂

    So great to read about you, Jorge! Thanks for sharing your experience 🙂
    All the best, Jed

    Very good “article” and Jorge we have to admit you are one of the “old ones” we’ve always admired, and the most we appreciate is your honesty.. You pointed out some really important issues. Working here with other fellow jovotans, to get in touch with people from all around the world, striking up a friendship is simply awesome.. It’s a pity we couldn’t meet each other in Prague, but we guess you will return to Europe in the future (or we will go with the family to México 🙂 )
    Our best wishes, Eva & Nikolaus

    A pleasure to have you on jovoto, Jorge. Great tips!!

    Passing by just to say author lost all attention and credibility stating Mexico is an south American country. Always remember, dear non-mexicans, that North America is three countries: Canada, The USA, and Mexico.

    Thank you for pointing this out. We have now edited the article. Sorry about that!

    Great article and great tips Jorge. Hope to keep enjoying your great work on the platform ; )

    Thanks, James, for writing such a good inspirational article!
    Thanks, Jorge, for sharing your experience & some many good advices with us!

    Hey Leonard, thanks for stopping by! Glad you enjoyed the article 🙂

    That’s right.I totally agreed with that article.Thanks for advices

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